Simple. Hire the right luxury Lake Oswego / Portland agent with years of proven marketing skills. I am that Agent! With a 20 year background in Marketing and Advertising for such brands as GE, Gillette, Honda, Hitachi, and Coldwell Banker I know how to reach a “target demographic.” The right buyer, at the right price, at the right time. Key tenets to selling luxury property in todays market.
Don’t Hire a Lazy Agent!
Typical “luxury Agents” will put you on the MLS, drop a sign in front of your home, do some light print advertising (that features them more than your home), and maybe shoot a vitual tour of the property. That’s it! This is great if your looking to just reach Portland Metro. Putting a listing on the MLS is not a “NATIONAL OR INTERNATIONAL MARKETING STRATEGY!” They just sit back and hope some other agent can find them a buyer. That is not only lazy, but cheats the seller out of ALL possible marketing channels and efforts.
How do you avoid this and get your home VISIBLE? Deploy a proven national and global reach strategy that targets the luxury real estate home buyer where they live, work and play. My